A single source of truth

We use an Airtable base to hold multiple tracks where team members can follow an ecosystem of the crucial, interconnected pieces of a project. Hence the nickname, EZ Tracker.

Every EZ Tracker base is tailored to each client’s project and becomes a single source of truth for brand assets, data, sprints, schedules, video logistics, information architecture, functionality specs, content locator, test plans, and more. It’s an evolving, living document that stays with us throughout the entire lifecycle of a project.

Why this method?

In one word—versatility. We tried other fancy apps alongside and in conjunction with standard business applications, but it always came down to the same problem. There were multiple documents in multiple locations and no single source of truth. Our goal: Keep things tidy and easy for everyone to follow and eliminate the dreaded question that starts with… Where the hell is that..?

We not only embraced this methodology for our clients, in fact, we use it everyday for Rhizome’s internal work as well. Our Airtable bases handle everything from brand guides, organizational onboarding, and income and expense tracking, to keeping our Vision and Traction Organizer up-to-date. (See Traction by Gino Wickman).

Over my career, I have been involved in several website redesigns. The recent experience with the Rhizome team was the most effective and efficient revamp I’ve ever experienced. And this was all done via ZOOM due to the pandemic!

Their use of the software tools like Airtable, made the whole process run smoothly and helped us meet our deadlines. The Information Architecture made it easy to track where we were throughout the writing stage.

Our new website is attracting new viewers and everyone is impressed with the beautiful designand user friendly layout. I highly recommend the Rhizome team!”

Lee Benner
Retired Development Director, Arboretum Foundation