How to Read Your Google Analytics Data

The Rhizome Collaborative is proud to showcase our second Learn at Lunch zoominar! In these brown-bag lunch presentations, we aim to connect, teach, and inspire our clients and peers through fun demonstrations and how-to’s. And…it’s FREE!

Topic: Google Analytics

In our latest installment of the Learn At Lunch series, our fabulous web-tech specialist, Megan Durham, helps you to understand Google Analytics. They always say “the more data you have, the better” , but what good is all this information if you don’t know how to understand and apply it?

In this presentation, Megan covers:

  • The basics (how to navigate the dashboard and terminology)
  • Common pitfalls
  • How to see
    • which parts of your site are doing the best/worst
    • increase the number of visitors
    • who find the website in search
    • Encourage return visitors
    • Have visitors stay on the website

Our recorded Zoom session is viewable below:

If you haven’t already, check out our previous Learn at Lunch, where we give a demonstration of Airtable, the application that we use for pretty much everything!