Arboretum Foundation (Seattle)
Use the slider to see the before and after of this site’s makeover.
“Over my career, I have been involved in several website redesigns. The recent experience with the Rhizome team was the most effective and efficient revamp I’ve ever experienced.”
The Arboretum Foundation supports all the activities within the Seattle Arboretum. They came to Rhizome looking to update their very old WordPress website. The previous site did not reflect the sheer beauty of the Arboretum nor did it utilize its best advantage: a tremendous photo archive. To ensure proper wayfinding, we made changes to navigation and used large photos to showcase not only the beauty of the arboretum, but the diversity and welcoming nature of its volunteer community. Additionally, we wanted to restructure the way donations flowed into the organization in a way that was effective and easy to understand and draw attention to important efforts by placing strategic call to action highlights throughout the site.
Jefferson Land Trust
“They took something that felt overwhelming and made it really straightforward for us. They improve upon whatever it is you want to do—find out what you want and guide you to it. They’re pleasant and fun to work with, and they’re really good at pumping out high quality projects.”
The Jefferson Land Trust’s vision is to protect “Farms, Fish and Forests Forever.” This beautiful WordPress site invites the public to learn more about the land trust through articles and events, and offers both video and photo galleries.
Of special note are the Protected Properties pages that are created via a custom-built interface on the back-end that allows the admins to populate data fields which create an intriguing “Field Guide” section as part of the page. Rhizome illustrated custom icons to denote property characteristics such as wetland, farmland, tribal lands and landmarks, or type of wildlife found in the area.
We also encouraged this client to integrate EventBrite as part of their events strategy plan. It was a hit. Within one month of launching the site and six weeks before their annual “Rainfest” farm-to-table event, the event was sold out with no hiccups.