Breathing new life into a very old brand

Huberd's logo suite
HSG 400x300 logo

The Huberd’s Shoe Grease brand is over 100 years old. The new owners inherited vintage design files; most of them on paper. Therefore, high-quality scans had to be made of the files. This resulted in text that was filled in or illegible and degradation of linework.

This seasoned brand had such good bones, all it needed was a little elbow (or shoe) grease to bring it back to life. Rhizome had to walk a fine line between not refining the look too much, while still making it crisp, clean, modern, and easier for the owners to work with.

Newer products also needed new logo variations. To maintain consistency across all logos and components, we created an entire logo suite and cheat sheet guide for the staff.