Logos for a strategic initiative with a vision
Plan Washington was part of the Washington Business Alliance’s initiative to provide a scorecard for the state in the areas of: economic development, education, the environment, goverment, healthcare, and transportation. The logo we created would serve as the calling card for the strategic plans the alliance provided. The icon cleverly illustrates a light ahead and a road below to drive Washington State into the future. A matching series of icons helped identify the distinct sections of the plan and bring continuity to all communications.